After Hours

While after-hours social media relations are essential in the digital era, it is also necessary to set healthy work-life boundaries so employees avoid burnout and emotional exhaustion. 

There are no one set of rules on how to manage after-hours social media relations. Team sizes, organizational structures and purposes, and audience needs should influence how your team organizes its management style. 

This white paper outlines various approaches to after-hours social media relations — so communicators can create a management system that works for employee work-life balance while maintaining the organization’s social engagement goals.