SportsTok: Optimizing Your Franchise’s TikTok Strategy
What does it take to go viral on TikTok? With over a billion users and countless sports accounts vying for attention, creators need a lot more than just luck. Find out the key tips and tricks for sports communicators wanting to get into the TikTok game.
TikTok is one of the fastest growing social media platforms in the world. Any brand wanting to connect with a younger audience needs to know how to use it. This white paper explains how sports franchises can use TikTok effectively, including background information on the app and content tips, and plenty of example videos. Through case studies on the Savannah Bananas, Winnipeg Blue Bombers and The Hockey Guys, it will explore which type of accounts in the pro sports world have the most success and why.
This white paper will help sports communicators determine if TikTok is right for their organization and will give them a starting point for pitching the idea to their colleagues. A successful TikTok account isn’t built by deep pockets or huge teams — all it takes is a phone camera and a little creativity.
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